Thanks for visiting!
# The Cheaper Show is Here on June 26th
For those that know me, it’s no secret I’ve been working as the Executive Director for The Cheaper Show.. Hard to believe it’s just around the corner! If you’re in the Vancouver area on June 26th, there is no cooler place to be! http://thecheapershow.com
# What’s your “resonance score”?
In the coming weeks and months you’ll start hearing about a new way of talking about your your somed (aka social media) effectiveness – a term coined by Twitter called your Resonance Score.
I like it, it makes sense. Think of a pond ripple; when you tweet something, or post something on your blog, how much reverberation do you get from it? This is measured in a few key ways:
- @s (someone references you on Twitter)
- RTs – Re-Tweets
- clicks
- # – hashtags referencing your topic, or mentions of a hashtag you created for your post
Also, outside of twitter, your Resonance can be measured by:
- comments to a blog post
- pings and references to something you mentioned in a post
- comments on your Facebook or other Somed links to your content
This isn’t anything new, if you’re up on your somed game, you’re already watching these factors and should be looking for ways to increase them. If you are tweeting or blogging endlessly and not seeing any response you should probably consider making some changes.
- Who’s following you and why?
- Are your topics valuable to your audience?
- Are you maintaining a positive ratio of value vs. promotion in your posts and tweets?
- Are you engaging in conversations?
- Are you creating ways for people to interact.. contests, questions, polls?
And some questions specific to your blog
- Are you paying attention to your post titles.. key words, buzz words, SEO?
- Are you marketing that you exist through other channels? (there are millions of trees in the forest)
- Are you offering incentives and easy ways to follow you? (RSS, Email)
- Have you tied in your blog with your other Somed profiles on Facebook, LinkedIn, Twitter, Etc? There are plenty of plugins and tools that will automatically broadcast your posts across your various networks.
What is your Resonance Score?
# New Web Project!
Proud to announce the launch of www.TheCheaperShow.com. I’m working with The Cheaper Show, an amazing annual art show in Vancouver BC Canada.
It’s been a lot of fun, designing their new website, and creating the web strategy plan. We launched the site Friday Feb. 26, and had incredible results. Visitors from 47 countries, and 308 cities around the world!
We’ve also already reached #3 on Google when you do a search for “Vancouver art show” — very stoked on that. It speaks to the effectiveness of the Wordpress website platform, combined with clean code, and a content strategy to create authentic organic search results.
Check out The Cheaper Show No. 9 Video on Vimeo:
# A Quick Thought about the foundation of Somed (Social Media)
I find a lot of my clients and friends truly have no idea what the term Social Media means, or what it means to be engaged in Web 2.0 practices.
While the possibilities are vast and seemingly endless, and the correct application and usage of the tools and services available can be elusive, the fundamental essence of Social Media is quite simple.
The biggest thing to remember with YouTube, and as well Twitter & Facebook: They are called Social Media for a reason! They are interactive communities. Think of them as a house party. The same rules apply:
if you stand in a corner and don’t talk to people you won’t make any friends
if you only talk about yourself and don’t engage in real conversation, you won’t make any friends
if you are the loudest one in the room, chances are you’ll annoy people
if you leave a bad impression, people will probably talk about you once you go
The flip side!
if you engage with like-minded people and can foster genuine conversation you’ll probably leave with a new friend
if you’re honest with people, you’ll start gaining trust in their circle
if you leave a good impression, people will probably talk about you once you go
The key thing to remember when engaging with Twitter, Facebook, YouTube, or any of the maaaany other social media communities and tools: They are called Social Media for a reason! They are interactive communities. Think of them as a house party. The same rules apply:
- if you stand in a corner and don’t talk to people you won’t make any friends
- if you only talk about yourself and don’t engage in real conversation, you won’t make any friends
- if you are the loudest one in the room, chances are you’ll annoy people
- if you leave a really bad impression, people will probably talk about you once you go
The flip side:
- if you engage with like-minded people and can foster genuine conversation you’ll probably leave with a new friends
- if you’re honest with people, you’ll start gaining trust in new circles
- if you leave a really good impression, people will probably talk about you once you go
If you follow the simple House-Party Rules, you’ll do well in social media. If the house party analogy doesn’t jive with you, imagine a sandbox. Get it now? Good. 